Study of Consumer Preference for Unbranded Detergent Powder at Bhiwandi Rural in Thane District

Authors

  •   Surekha R. Dhende BNN College, Bhiwandi
  •   Sonal Keshraj Singh Student, BNN College, Bhiwandi
  •   Sanjay Tekade Head and Associate Professor, Jawaharlal Nehru College, Wadi, Nagpur

DOI:

https://doi.org/10.53957/sanshodhan/2020/v9i1/152480

Keywords:

No Keywords.

Abstract

No Abstract.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Downloads

Published

2020-12-31

How to Cite

Dhende, S. R., Singh, S. K., & Tekade, S. (2020). Study of Consumer Preference for Unbranded Detergent Powder at Bhiwandi Rural in Thane District. Sanshodhan, 9(1), 49–53. https://doi.org/10.53957/sanshodhan/2020/v9i1/152480

Issue

Section

Articles

References

http://business.mapsofindia.com/fmcg/detergent.html

https://businessjargons.com/branding.html

http://shodh.inflibnet.ac.in:8080/jspui/bitstream/123456789/1164/2/02%20introduction.pdf

RAJESHWARI, G. BHATT, and JAISWAL,M.C (1986). A Study of an advertising Impact an consumer reaction Indian Journal of marketing 18 (October/November) 9-16.

THIRUMOOTHY P and KARTIKEYAN P (2006) A Study on retailer and customer attitude towards P&G detergent powder in bhiwandi city Indian marketing 46(9): 26-31.

KATIYAR A and KATIYAR N (2014). An empirical study of Indian consumer buying behaviour of FMCG products( with special reference of bathing soap ) Int J manage com innovations 2(1): 211-217.

PHADUTARES and HALDAR (2015) The study on consumer buying behaviour towards detergents of few companies in Satara City. Int e-journal ongoing Research manage IT.10(2) 77-88.

JHA M (2013) A study on rural consumer buying behaviour in Biha . Int J marketing finance services manage Research 2(2):172-182.